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Is it time to invest in your web presence?

Is it time to invest in your web presence?Your website is more than just a yellow pages entry: if you build a website and keep updating it regularly with new content then customers will return time and time again. Regular updates are vital, so how do you know when it’s time to refresh your web presence?

After Rebranding

If, since having your website built, you have renamed your company, changed your product offering or designed a new logo then your website should be updated to match. Your website is the modern equivalent of a yellow pages entry to sales brochure and if it does not match your company image then customers will find it unprofessional, and may not even link it with you!

As Technology Changes

Web browsers are changing and developing constantly. In the last few years there has been a huge change not just in the browsers people are using, but in the devices that they use to view internet content. If your site still has outdated features like Flash it may no longer work properly with modern browsers. If it is not mobile-optimised then it might look odd when viewed with a mobile phone or tablet – and these are rapidly becoming the dominant devices for internet access.

When Competitors Have Caught Up

When you look at your competitors’ websites are they more attractive or easier to use than your own? Customers are doing the same, and they will buy from the companies that make them feel the most confident. A good website is a big part of that confidence building, and can make the difference between making a sale and a customer moving on.

When Visitor Numbers Are Falling

If you subscribe to an “analytics” package from your website developer (and if you don’t then you really should), you will notice your viewing figures drop after a while. A good way to bring customers back is to refresh the site so they know it is still active.

Let Digitalquill boost your web presence in 2017: For more information call us on 01482 424402 or email office@digitalquill.co.uk.

Time To Sharpen Up Flyer / Advert Design and Layout

We have just completed the layout and design of a double sided, full colour flyer aimed at B2B customers for F G Adamson & Son in Swanland, East Yorkshire. This involved converting some technical drawings into print standard vector outlines as the artwork provided was not of sufficient quality. This is a very simple flyer, it needs to be on a more technical level for the commercial customers who want to know the details and quality of their service.

HTML Email Marketing

We will also be producing a HTML Email version of this flyer which we will send out via our email marketing servers which are specifically designed for bulk email marketing campaigns. Email marketing has the distinct advantage of being able to reach a large volume of people quickly and cheaply. We have designed CRM (Customer Relationship Management) systems for this client for them to gather both commercial and residential contacts. The CRM system exports directly to our email marketing servers based on filtered criteria, meaning that they can select the exact people they want to receive the marketing email.

Email Marketing is of course something that needs to be handled correctly, bulk emailing should not be spammy and should always allow the user to opt-out of the emails being sent. Our email marketing servers handle this and allow the sending of many thousands of emails in one campaign, giving analytics and tracking on the success of that campaign.

Flyer design for the second year

This is an important campaign for F G Adamson & Son as they need to get the work in during the winter months to prevent their clients machines being down during the grass growing season. We handled the design of this flyer last year when it proved successful for them. They now have a second depot in Lincolnshire and are widening the reach of their advertising campaign to cover the whole of Yorkshire and Lincolnshire.

Time To Sharpen Up Flyer / Advert Design and Layout

Time To Sharpen Up Flyer / Advert Design and Layout

We have just completed the artwork for 8 adverts to go in local villages magazines (Hessle, Brough, Cottingham, Skidby, Hull, Beverley and Driffield) for our client F G Adamson & Son of Swanland in East Yorkshire. They are holding their bi-annual chainsaw open day on Saturday 12th November 2016 and wanted to make a splash in the local press. This is the third time we have done these adverts for the open day and we will be making a HTML Email version of the advert to send out to their email mailing list.

If you are in the local area (East Yorkshire) do go along to their event as they are usually very good. Demonstrations on the use of chainsaws and this year they are having a chainsaw carver!

Chainsaw Open Day 2016 Advert Design

 

Chainsaw OIpen Day 2016-2-05

Digitalquill Flyer Design

Two new leaflets we have designed for local East Yorkshire Company F G Adamson & Son. This is actually a Winter Service Flyer & Christmas Toy advert for their Langworth (Lincolnshire) branch. To be published in several magazines. Next our designers will work on their Chainsaw Open day flyer, Winter Service flyer for Swanland depot (East Yorkshire) and HTML emails for all of the above! 

Digitalquill Flyer Design

Digitalquill Flyer Design