Information is the lifeblood of most modern businesses. If you do not capture the right data and use it effectively, you will be at a disadvantage. Once data has been collected it needs to be contextualised or it is of no use. A Customer Relationship Management System – or CRM system – can help you make sense of it all.
No business is too small to gather and use data. Data about your customers and their buying habits holds immense power. Just look at the investment that the big retailers such as Tesco make into their customer loyalty schemes. Data collection and usage is not restricted to supermarkets. Small businesses can use data just as effectively, and it does not cost as much as you might think.
Digitalquill’s CRM System: Making data work for you
A Customer Relationship Management (CRM) system from Digitalquill collates your customer contact data, email addresses, Facebook likes and social media interactions. You can combine it with open source data sets to further refine it. This information lets you target your business’s promotional activity better – and focus your marketing spend on those customers who are most likely to respond.
You can identify and reopen closed customer files, warm up leads that have been left to go cold and bring back repeat business with bespoke offers. You can also introduce new products to existing customers by examining their buying habits. We can integrate loyalty cards with RFID systems to maximise the opportunities at every stage of the customer journey.
Digitalquill: Experts in CRM systems
Our CRM and RFID systems are easy to use and easy to understand. A number of businesses across Hull, East Yorkshire and North Lincolnshire use our CRM system because it helps them to maximise the use of their data. Our CRM system also increases sales, improves customer retention and drives up average transaction values. To find out how our CRM software and RFID systems can help you put your marketing strategy into action, call Digitalquill on 01482 424402 or email email@example.com.