Your website is more than just a yellow pages entry: if you build a website and keep updating it regularly with new content then customers will return time and time again. Regular updates are vital, so how do you know when it’s time to refresh your web presence?
If, since having your website built, you have renamed your company, changed your product offering or designed a new logo then your website should be updated to match. Your website is the modern equivalent of a yellow pages entry to sales brochure and if it does not match your company image then customers will find it unprofessional, and may not even link it with you!
As Technology Changes
Web browsers are changing and developing constantly. In the last few years there has been a huge change not just in the browsers people are using, but in the devices that they use to view internet content. If your site still has outdated features like Flash it may no longer work properly with modern browsers. If it is not mobile-optimised then it might look odd when viewed with a mobile phone or tablet – and these are rapidly becoming the dominant devices for internet access.
When Competitors Have Caught Up
When you look at your competitors’ websites are they more attractive or easier to use than your own? Customers are doing the same, and they will buy from the companies that make them feel the most confident. A good website is a big part of that confidence building, and can make the difference between making a sale and a customer moving on.
When Visitor Numbers Are Falling
If you subscribe to an “analytics” package from your website developer (and if you don’t then you really should), you will notice your viewing figures drop after a while. A good way to bring customers back is to refresh the site so they know it is still active.
Let Digitalquill boost your web presence in 2017: For more information call us on 01482 424402 or email firstname.lastname@example.org.