The modern world demands a certain degree of IT literacy, but we know that some companies are less comfortable than others when it comes to technology. We recently read the findings of the Lloyds Bank UK Business Digital Index 2016 – in which the bank researched the attitudes of small businesses and charities to digital technology. The Yorkshire and the Humber factsheet makes for interesting reading: here are some of the highlights.
38% of Businesses Have No Basic Digital Skills
Knowing where to start can be the biggest hurdle to overcome. Our support team at Dgitalquill are well versed in working with companies and individuals who lack confidence with computers. We will not patronise you or talk down to you. Call us on 01482 424402: we can gently coach and guide you through the digital maze.
48% of Small Businesses Have No Website
Having a website is critical for any business in 2016. Google has replaced the Yellow Pages as the place most people search for businesses, and without an online presence then your potential customers may not even know you exist! Your website is your shop window to the world, and customers expect every business to have a website, even if it only hosts a news page and contact details. Think about how you go about finding businesses and make sure you are not left behind. Call Digitalquill on 01482 424402 if you need a cost-effective website, or wish to use Search Engine Optimisation (SEO) techniques to move it up the rankings on search engines to increase the number of clicks you get.
66% of Businesses Do Not Invest in Cyber Security
Against the recent backdrop of cyber hacking being linked to everything from internet outages in Germany to the US Election result, it is simply no longer an option to ignore your online security. The biggest challenge can be understanding what the risks are, and Digitalquill are able to conduct an audit of your cyber security strategy – or develop one with you to keep you safe from malware, viruses, ransomware and corporate espionage. Call us on 01482 424402 to discuss your needs.
68% of Businesses Invest Nothing in Digital Skills
It can be tough as a small business to justify investing in full-time IT support. This is where Digitalquill’s Virtual IT Director service comes in – you can simply buy in the skills as and when you need them. We can work with you, as part of the team, to oversee your digital strategy – on-demand. We will get to know your business requirements, systems and processes. We can then recommend to your board of directors the opportunities for IT hardware or systems to be improved. We can ensure your business continuity plans are created and tested; ensure your systems are secure; and create a plan for your business in terms of its technological development to give you a competitive advantage. Call us on 01482 424402 to discuss your needs.
44% Create Social Media Communities
This is good news, as social media is the quickest way to create a marketing buzz and convert it into sales. It is cost-effective and easy to target but many businesses do not know where to start. Digitalquill can help with both traditional marketing and social marketing – give us a call on 01482 424402 to find out more.
Adoption of eCommerce
Although most businesses are using some kind of eCommerce, our area is behind the national average. If you want to make or make payments electronically or sell from a website then rest assured that this is one of Digitalquill’s specialist areas. We can build you a website or make sure your point of sale equipment is compliant with the rules around credit card processing, and everything in between. Call us today on 01482 424402 for more details.